Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd. under the concept of “Perfect and Simple,” which promises highly effective skin care, while eliminating all unnecessary ingredients and additives. Since its introduction in Japan in 2004, the Hada Labo brand has grown to more than 60 different products and expanded its success to several Asian countries. Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers.

Hada Labo Tokyo™ is Japan’s #1 selling skin care line, now available in the USA. Products are suitable for all skin types and have Super Hyaluronic Acid, a proprietary ingredient unique only to Hada Labo Tokyo™.

Hyaluronic Acid is a naturally occurring substance in the human body that is lost over time, but is the secret to keeping skin hydrated, smooth, firm, and glowing. Super Hyaluronic Acid™ is a unique blend of 3 types of Hyaluronic Acid that provides deeper and multi-layer hydration, increasing skin’s levels of moisture dramatically.

Our star products are the Skin Plumping Gel Cream, and Replenishing Hydrator. The Skin Plumping Gel Cream combines the power of a serum with a moisturizer and received Most Effective Skin Plumper seal from New Beauty Magazine.


The Replenishing Hydrator received Good Housekeeping’s Beauty All Stars Moisturizer Award, is a lightweight, hydrating essence and is the #1 selling product in Japan (no wonder one is sold every 2 seconds)!

All products are paraben free, fragrance free, dye free, and mineral oil free.

Hada Labo Tokyo™ is an essential, rehydrating skin care line with everything your skin needs, and nothing it doesn’t. Radiant and youthful skin.

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